noun, Facewhore. Someone who goes out to be cool but isnt actually trying (consciously).
Also the former name of the profile social site now known as profilenation. occasionally abbrieviated to 'fw'
(to someone who's cool and likes people to know, but not show that theyre purposely showing it)
"Guh ur such a facewhore"
"You goin on fw?"
"err yeh, oh wait, its down"