1. What you create when
you want to be honest about lying
about who you are.
2. The persona created by public figures
or their handlers, which can then
be marketed, sold and traded for gain by the owner. Synonymous with the old concepts of Gentleman
realized his most recent Facebook post didn't support his Personal Branding
, so he deleted it.
Gaga has brought the art of Personal Branding
full circle by reincorporating the old required honorific into