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1 definition by -BJ Penn

 
1.
The brand RVCA. Pronounced "Roo-Kah," commonly misread and pronounced as R V C A because the logo replaces the U with a V.
"Oh nice you got sponsored by RVCA."

"No, dude, it's pronounced 'Ruca'"
de -BJ Penn 18 Iulie 2009
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